TITLE

NAUJŲ PASLAUGŲ BANDOMOSIOS RINKODAROS VEIKSMŲ MODELIAVIMAS

AUTHOR(S)
Drejeris, Rolandas; Oželienė, Danguolė
PUB. DATE
March 2013
SOURCE
Management Theory & Studies for Rural Business & Infrastructure ;2013, Vol. 35 Issue 1, p32
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
Business finds it difficult to discover some stages of innovation purposefulness and gauge of actions, exceptionally which require a lot of organizational and financial expenditure during process of new services development. The purposefulness of test marketing stage raises a lot of discussions for business theorists and practicians. The aim of this research is to provide test marketing model of new services, which would allows finding the answers about purposefulness and circumstances of using test marketing actions during new service development. There is structured and synthesized sparse of the various authors' works, their information was assessed by approach of logic and integrity, viability and appropriateness for servines business and according results the flexible model is formed in the article. Model will help decide on the appropriateness of test marketing activities and order of their providing.
ACCESSION #
86439630

 

Related Articles

  • Smart Talk.  // BRW;12/6/2012, Vol. 34 Issue 47, p16 

    The author expresses his views about decision-making by an entrepreneur based on knowledge of his or her own business. He says there are no set predictive models in business for what exactly 2013 will look like. He adds that the positive thing in a bleak 2013 should be the excitement for the...

  • The Chinese Family Business Enterprise. Weidenbaum, Murray // California Management Review;Summer96, Vol. 38 Issue 4, p141 

    The family enterprise is the basic economic unit of the typical overseas Chinese community. Those ethnic-Chinese businesses, in turn, are the pacing element in the fastest growing part of the world-Southeast Asia. The Chinese family enterprise differs in fundamental ways from the usual Western...

  • The character of innovative places: entrepreneurial strategy, economic development, and prosperity. Feldman, Maryann // Small Business Economics;Jun2014, Vol. 43 Issue 1, p9 

    Why do investments in certain places yield jobs, growth, and prosperity while similar investments made in seemingly identical places fail to produce the desired results? Starting with the observation that innovation clusters spatially across a broad spectrum of industries, my work seeks to...

  • Managing Creativity in Innovation: Understanding the framework of innovation. Sathikh, Peer M. // Proceedings of ISPIM Conferences;2014, Issue 27, p1 

    Innovation has become the mantra of the 21st century, a sort of panacea for every challenge the world encounters, be it in business, industry, economics or the society. It is widely acknowledged by the pundits and the practitioners alike, that creativity is an important ingredient for...

  • GYVENTOJŲ VERSLUMO MATAVIMO MODELIS. BEINORAITĖ, Šarūne; DREJERIS, Rolandas // Business: Theory & Practice;Sep2014, Vol. 15 Issue 3, p199 

    Population entrepreneurship is an important factor in the progress of economic development. This paper proposes a model of entrepreneurship measurement for comparing the level of entrepreneurship. The model consists of two main components, including criteria for the selection and determination...

  • Does method matter? An experiment on collaborative business model idea generation in teams. EPPLER, MARTIN J.; HOFFMANN, FRIEDERIKE // Innovation: Management, Policy & Practice;Sep2012, Vol. 14 Issue 3, p388 

    The development of new business models presents a critical and demanding task for organizations. Among other things, the task requires effective divergent and convergent group processes. A growing body of theoretical literature and empirical evidence shows that artifacts can support...

  • Business Model Innovation for Sustainability. Girotra, Karan; Netessine, Serguei // INSEAD Working Papers Collection;2013, Issue 77, p1 

    A systematic approach to innovating business models can help identify new business models that encourage sustainable use of products and services, or facilitate wider adoption of new environmentally friendly technologies. This article provides a brief summary of a conceptual framework (fully...

  • Banks' Micro Enterprises Loan Credit Risk Decision-making Model Innovation in the Era of Big Data and Internet Finance. Junxuan Zhu; Zhe Huang // Journal of Management & Strategy;May2014, Vol. 5 Issue 2, p63 

    In the era of big data, Internet enterprises have initiated a new operation model named Internet finance and developed micro enterprises loan business, which bring great challenges to banks' traditional business undoubtedly. This article talks about how banks low the expense on the basis of...

  • BEYOND GREAT IDEAS: A FRAMEWORK FOR SCALING UP LOCAL INNOVATION. Soman, Dilip; Kumar, Vandana; Metcalfe, Murray; Wong, Joseph // Rotman Management;Fall2012, p50 

    The article focuses on the key factors to considered when scaling ideas for frugal innovations. It mentions the two components to consider in scaling ideas, namely replication and customization. It discusses the characteristics and concepts of the five key factors for scaling ideas for...

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics