Assumptions kill

Miller, Saul
April 2013
British Journal of General Practice;Apr2013, Vol. 63 Issue 609, p213
Academic Journal
In this article, the author focuses on the changes occurred in drug and big pharmaceutical companies. He mentions that currently companies were spending large amount of sales revenues on marketing as compared to research and development sector. He mentions several assumptions which include development of ten biggest drug companies, centralized formulary decision and belief in market forces.


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