TITLE

DIGITAL MARKETING

AUTHOR(S)
Friedlein, Ashley
PUB. DATE
March 2013
SOURCE
Marketing Week;3/21/2013, p9
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article presents the author's views regarding companies' digital investments, with a criticism of the role of the chief digital officer (CDO). Topics include business investments in transformative digital technologies; the delegation of authority between digital, marketing, and technology departments; and the need for digital technology expertise in various executive positions.
ACCESSION #
86438982

 

Related Articles

  • Open Innovation in Products and Services.  // Point for Credit Union Research & Advice;7/1/2008, p16 

    The article focuses on the effort of executives in a number of companies towards more open innovation, according to "The McKinsey Quarterly," These executives are always looking at ways to delegate more of the management of innovation to networks of suppliers and independent specialists that...

  • Viewpoint. Lavenda, David // Training Journal;Jan2012, p6 

    The article discusses the implementation of digital technology in workplaces, arguing that successful information technology (IT) programs should minimise change for workers. The author examines the report "Digital Transformations: A Roadmap for Billion-Dollar Organizations," released by the...

  • A bumpy ride along the 'digilution' path. Richer, Paul // Travel Trade Gazette UK & Ireland;3/13/2014, Issue 3088, p29 

    The article focuses on "digilution" or digital revolution in travel industry. Topics discussed include dotcom era and its impact to the shift in travel industry, innovations and developments in digital world, and The Digilution of Travel spring conference of Travel Technology Initiative (TTI) on...

  • Delegation of Authority. Vessenes, Peter M. // Journal of Financial Planning;Aug2001, Vol. 14 Issue 8, p42 

    Discusses the trends and strategies on the delegation of authority. Assumptions on the delegation of authority; Levels of delegation of authority; Rules of delegation.

  • Delegation. Knippen, Jay T.; Green, Thad B. // Supervision;Mar90, Vol. 51 Issue 3, p7 

    Examines the importance of proper and effective delegation by managers in an industrial organization. Definition of the term `delegation'; Need for managers to know how to delegate; Instances when delegation is necessary; Ways that managers can delegate effectively.

  • Delegate for results. Caudron, Shari // Industry Week/IW;2/6/95, Vol. 244 Issue 3, p27 

    Focuses on the importance of delegation in the workplace. Reasons why managers do not delegate more often; Developmental steps for effective delegation of authority; Three key management responsibilities that should never be delegated. INSETS: Organizational obstacles (obstacles to...

  • Reverse delegation. Pollock, Ted // Electric Light & Power;May94, Vol. 72 Issue 5, p35 

    Discusses the management of reverse delegation by subordinates. Causes of reverse delegation.

  • Management methods. Pollock, Ted // Electric Light & Power;Jul94, Vol. 72 Issue 7, p34 

    Cites the advantages of delegation as a good management technique. Approaches in delegating work includes giving out the right functions; Planning the job for delegation; Establishing standards and requirements; Ensuring necessary feedback and control procedures; Picking the right person;...

  • Spread the Wealth. Sitterly, Connie // OfficePro;Mar1999, Vol. 59 Issue 3, p7 

    Focuses on effective delegation as a managerial act. First step in delegation; Tips to keep in mind when delegating responsibilities.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics