Ringfencing digital data could shield brands from EU curbs

Shields, Ronan; Joseph, Seb
March 2013
Marketing Week;3/21/2013, p7
Trade Publication
The article discusses laws in the European Union on data protection and regulation, with information on the proposed EU Data Protection Regulation (DPR). Topics include government policy to protect brands using consumers' personal data for marketing purposes, the 2013 annual conference of the Incorporated Society of British Advertisers (ISBA), and the use of an online 'pseudonym' identifier by brands collecting cookie and IP (Internet protocol) address information.


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