TITLE

Kellogg's powers ahead with plans for mobile

AUTHOR(S)
O'Reilly, Lara; Joseph, Sebastian
PUB. DATE
March 2013
SOURCE
Marketing Week;3/21/2013, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses a mobile commerce (m-commerce) marketing campaign by the cereal maker Kellogg's, which plans to launch a virtual mobile store for mobile grocery coupons. Topics include comments by Kellogg's European digital director Matthew Pritchard on lobbying European supermarkets to allow consumers to redeem mobile coupons in-store; coupon loyalty programmes for supermarket customers; and the effects of mobile and social media on marketing in the grocery industry.
ACCESSION #
86438980

 

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