TITLE

The big four 'sell' their commitment to low prices

AUTHOR(S)
Baker, Rosie
PUB. DATE
March 2013
SOURCE
Marketing Week;3/21/2013, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses low-price marketing strategies by supermarkets in Great Britain as of March 2013, with information on the different effects of price promotions and base price cuts. Topics include methods for relationship marketing; the Price Lock program at the grocery retailer Asda; and customer research on families' concern regarding cost of living.
ACCESSION #
86438978

 

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