The big four 'sell' their commitment to low prices

Baker, Rosie
March 2013
Marketing Week;3/21/2013, p4
Trade Publication
The article discusses low-price marketing strategies by supermarkets in Great Britain as of March 2013, with information on the different effects of price promotions and base price cuts. Topics include methods for relationship marketing; the Price Lock program at the grocery retailer Asda; and customer research on families' concern regarding cost of living.


Related Articles

  • Good value or food 'values'? Hawkins, Kevin // Grocer;10/19/2013, Vol. 236 Issue 8127, p21 

    The author discusses the need for a food system based on wider societal values to end the diatribes against cheap food sold by supermarkets in Great Britain. According to the author, the decrease in the share of food in household spending only reflects the changing composition of consumer...

  • Supermarkets gear up for latest price war.  // Marketing (00253650);Apr2014, p1 

    The article reports that the dispute between Great Britain's supermarkets has heightened with further announcements that they are planning to spend hundreds of millions of British pounds on price-cuts.

  • Supermarkets follow each others price cuts.  // Forecourt Trader;May2013, p7 

    The article reports on the three rounds of price cuts to be implemented by four major supermarket chains in Great Britain in April 2013.

  • How to get staycationers to go shopping. Nogueira, Sergio // Grocer;7/13/2013, p20 

    The author discusses how supermarkets in Great Britain can convince people who do not plan to leave the country for summer in 2013 to shop.

  • Diesel's price advantage is being eroded.  // Forecourt Trader;Sep2015, p4 

    The article reports that most British supermarket chains reduced petrol prices by 2 pence per litre (ppl) without any reduction on diesel prices, although Morrisons, Tesco and Sainsbury imposed similar petrol price cuts with 1-ppl diesel price cut.

  • Morrisons prices to be matched with discounters. Hegarty, Ronan // Grocer;10/4/2014, Vol. 237 Issue 8175, p4 

    The article reports the move by British supermarket chain Morrisons in October 2014 to launch its Match & More initiative in its bid to match its prices against discounters like Aldi and Lidl.

  • Industry improvements a better bet than low prices. Davies, Jake // Poultry World;May2014, Vol. 169 Issue 5, p5 

    The author comments on the 1.3 billion British pound investments by 3 major British supermarkets aimed at cutting prices of consumer commodities, such as chicken, to win back market share and mentions topics including money would have been better spent funding more innovative product development.

  • Asda wins battle of stable prices. Lanyon, Daniel // Grocer;7/13/2013, p19 

    The article reports on the reduction in the basket price of Asda supermarket chain as of July 2013 which makes it the cheapest supermarket in Great Britain on several items.

  • Price cuts saving householders a mere £2 per month.  // Grocer;11/29/2014, Vol. 237 Issue 8183, p5 

    The article reveals that households in Great Britain are saving only two British pounds per month from price cuts at supermarkets for the 12 weeks ending October 11, 2014, according to a report from market research company IRI.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics