TITLE

Brand relevance is in the eye of the customer

AUTHOR(S)
Johnson, Branwell
PUB. DATE
March 2013
SOURCE
Marketing Week;3/21/2013, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
An introduction is presented in which the editor discusses various reports within the issue on topics related to the effects of globalisation on social marketing, featuring comments by chief marketing officers (CMOs) on brand positioning and brand relevance.
ACCESSION #
86438977

 

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