TITLE

Agencies add data to boost price tag on media buys, but whose data is it?

AUTHOR(S)
Crain, Rance
PUB. DATE
March 2013
SOURCE
Advertising Age;3/25/2013, Vol. 84 Issue 12, p0024
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article looks at how advertising agencies use "pooled data" to increase revenue when buying and selling digital media. The process is compared to a similar one in which agencies receive rebates from media companies based on their "pooled buying" expenditures. According to the author, such data can be more valuable than money due to the information in provides on a target market's preferences. Arbitraging pooled digital-media is also discussed.
ACCESSION #
86435715

 

Related Articles

  • STRATEGY UNVEILED TO DOUBLE SCOTLAND'S DIGITAL MEDICAL SECTOR REVENUES.  // Electronics World;Apr2010, Vol. 116 Issue 1888, p7 

    The article presents a new strategy released by the Scottish Digital Media Industry Advisory Group which aims to duplicate the value of the digital sector revenue of Scotland to 6.3 billion pounds by 2012.

  • IRS on Hunt for Arbitrage: Targeted Survey to Begin in Three States. Kinnander, Ola // Bond Buyer;10/24/2002, Vol. 342 Issue 31498, p1 

    Reports on a project launched by the U.S. Internal Revenue Service to survey randomly selected municipalities that have failed to rebate arbitrage owed to the federal government. Findings of other such surveys; Provisions for rebate under the Tax Reform Act of 1986; Decision of IRS of narrow...

  • Giving Something Back. Kinnander, Ola // Bond Buyer;05/14/2001, Vol. 336 Issue 31138, p1 

    Reports on the improvement of the rebate services in the United States Internal Revenue Services (IRS). Priorities of the bond division to speed up the refund claims processes; Major cause of the problems in the refund claims division; Reasons for the adjustment made by the IRS in some refund...

  • Digital revenue seen as essential. Turner, Mimi // Hollywood Reporter;3/31/2009, Vol. 409 Issue 10, p14 

    The article focuses on several media executives' insights on digital media revenue. Ben Pyne of Disney-ABC Worldwide Television and Disney Media Network said that new-media rights should be regarded as a separate entity. Pyne added that though digital media revenue small, it is still sum money...

  • IRS Arbitrage-Rebate Correspondence Audits Get Under Way. Schroeder, Peter // Bond Buyer;5/13/2008, Vol. 364 Issue 32877, p5 

    The article reports on the arbitrage-rebate compliance initiative sent out by the U.S. Internal Revenue Service (IRS) to private bond issuers. The initiative includes actual examinations and information document requests which request issuers to submit copies of documents and procedural data....

  • IRS Publishes New Procedures on Recovery of Rebate Overpayments. Hume, Lynn // Bond Buyer;6/25/2008, Vol. 364 Issue 32906, p5 

    The article focuses on the procedures and time limits set by the U.S. Internal Revenue Service (IRS) for issuers on the recovery of their rebate overpayments. The procedures deal on arbitrage rebate and penalties in lieu of rebate provisions. The Revenue Procedure 2008-37 does not require the...

  • Tax Enforcement: IRS to Launch New Survey of Issuers' Rebate Compliance. Kinnander, Ola // Bond Buyer;12/06/2001, Vol. 338 Issue 31279, p5 

    Focuses on the launch of a survey by the U.S. Internal Revenue Service regarding arbitrage rebate obligation compliance by bond issuers. Focus of the rebate compliance survey; States whose issuers were included in the survey; Issuers who have failed to compute their rebate correctly.

  • IRS Seeks Comments on Arbitrage Rebate Form. Barnett, Susanna Duff // Bond Buyer;11/23/2004, Vol. 350 Issue 32016, p5 

    Reports that the Internal Revenue Service (IRS) is seeking public comment on its arbitrage overpayment rebate form in the United States. Effort to reduce the paperwork and respondent burden on information that the IRS collects.

  • Life after the pay wall: Ignorance ain't bliss after all. Dumenco, Simon // Advertising Age;11/2/2009, Vol. 80 Issue 37, p38 

    The article discusses the advent of the online media pay walls where users must pay to see select content. The author provides a fictionalized scenario about what would happen if more laws in the U.S. were passed restricting internet news content and news aggregation services. Advertising...

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics