TITLE

SHUTTERFLY IS MAKING DIGITAL PHOTOGRAPHY LOOK LIKE A SNAP

AUTHOR(S)
Bulik, Beth
PUB. DATE
March 2013
SOURCE
Advertising Age;3/25/2013, Vol. 84 Issue 12, p0021
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article looks at the continued economic growth of online photograph sharing service Shutterfly despite poor forecasts for the traditional photography industry. Unlike photography companies Kodak and Fujifilm, Shutterfly has seen increased profits in 2012 and forecasts more sales in 2013. Acquisitions, innovation, and integrated marketing are credited for Shutterfly's success, as well as its popularity among younger demographics.
ACCESSION #
86435714

 

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