Cost of Penn State scandal: $46 mil

McCarthy, Michael
March 2013
Advertising Age;3/25/2013, Vol. 84 Issue 12, p0014
Trade Publication
The article examines how the sex-abuse scandal involving former Pennsylvania State University assistant football coach Jerry Sandusky has impacted the school financially since November 2011. According to the school, it has paid over $41 million dollars in legal fees and fines to the NCAA (National Collegiate Athletics Association) through 2012 while industry experts suggest the school has lost another $1 million in decreased advertising. The return of some advertisers in 2013 is also covered.


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