TITLE

Do native ads need massive scale?

AUTHOR(S)
Rey, Jason Del
PUB. DATE
March 2013
SOURCE
Advertising Age;3/25/2013, Vol. 84 Issue 12, p0008
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article examines how online news service BuzzFeed plans to sell advertising agencies its own advertising network designed to improve the reach of its native-advertising content and compares it to the strategy used by advertising company Sharethrough.
ACCESSION #
86435707

 

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