TITLE

PROTECT YOURSELF

PUB. DATE
March 2013
SOURCE
Advertising Age;3/25/2013, Vol. 84 Issue 12, p0007
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article offers advice on data protection policies for corporate marketers related to their work with advertising agencies including the need for direct contracts with data vendors, the creation of an internal Internet advertising server and language of contracts with advertising agencies.
ACCESSION #
86435700

 

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