TITLE

BANANA REPUBLIC CMO'S MISSION FOR BRAND: 'UNIFIED, NOT UNIFORM'

AUTHOR(S)
Zmuda, Natalie
PUB. DATE
March 2013
SOURCE
Advertising Age;3/25/2013, Vol. 84 Issue 12, p0020
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article considers marketing by the clothing chain store company Banana Republic. The firm's February 2013 appointment of Catherine Sadler as Chief Marketing Officer (CMO) is examined. Sadler states that there is a consistent profile of customers at the company's stores. Banana Republic's cross-marketing partnership with the television program "Mad Men" is discussed.
ACCESSION #
86435690

 

Related Articles

  • Banana Republic's 'Mad Men. Chatelain, Ryan // DM News;7/12/2010, p2 

    The article reports on the partnership between clothing retail chain Banana Republic Inc. and cable television network AMC for an integrated marketing campaign to promote the fourth season of "Mad Men."

  • Neues Fachmarktzentrum entsteht in Essen. Howe, Ulrike // Textilwirtschaft;6/7/2012, Issue 23, p36 

    The article discusses brand identity of clothing company Banana Republic, and its Mad Men collection, based on the American television series from the AMC network.

  • found art.  // Advertising Age;11/1/1999, Vol. 70 Issue 45, p66 

    This section reports on an advertising campaign for Banana Republic in 1999. Banana Republic, declaring cashmere to be the fabric of winter, launch its holiday campaign with a television spot featuring a lush series of images, including a rose blossoming into a hat worn by an elderly woman.

  • THINGS WE LIKE.  // Campaign;3/7/2008, Issue 9, p15 

    The article highlights the important events in the mass media industry in Great Britain. It includes the good outcome of the initial offering of the television program "Mad Men," the birthday celebration of homes magazine "Livingtec" of IPC following with its makeover and the creation the...

  • Skinny Is the New Fat. Schrobsdorff, Susanna // Newsweek;10/30/2006, Vol. 148 Issue 18, p55 

    The article explores the trend of clothing designers making women's apparel available in sizes below a zero. Banana Republic and Nicole Miller are among those who have adopted the practice. The article points out that these smaller sizes are being introduced at a time when the average U.S. woman...

  • Today On WWD.COM.  // WWD: Women's Wear Daily;7/22/2010, Vol. 200 Issue 15, p2 

    The article lists the online content of the journal being displayed on the website www.wwd.com, including photographs from the Mulberry party, clothings from the collection of designer Liz Claiborne, and pictures from the screening of the television program "Mad Men."

  • Mad Men show leads to resurgence for Gimlet. Bargh, Robbie // Caterer & Hotelkeeper;8/27/2010, Vol. 200 Issue 4642, p10 

    The article focuses on the television series "Mad Men," popularized Gimlet cocktail in Great Britain.

  • The history of advertising in quite a few objects: 30 First episode of Mad Men.  // Campaign;5/4/2012, Issue 18, p16 

    The article focuses on the television program "Mad Men," which is said to have done a good job in raising the profile of the advertising industry.

  • LIST OF PRIMETIME WINNERS.  // Hollywood Reporter;8/30/2010, Vol. 416 Issue 8, p5 

    The article lists the winners of Emmy awards during the 62nd Primetime Emmy Awards in Los Angeles, California on August 29, 2010 including "Mad Men," a dramatic television series, American actor Bryan Cranston and American actress Claire Danes.

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics