Inside the pitch: How Mullen drove away with Acura

Rechtin, Mark; Bruell, Alexandra
March 2013
Advertising Age;3/25/2013, Vol. 84 Issue 12, p0010
Trade Publication
The article considers the selection of the advertising agency Mullen for the advertising account for Acura automobiles by the automobile industry firm American Honda. The successful marketing presentation made by Mullen to American Honda is discussed by the latter firm's Chief Marketing Officer (CMO) Mike Accavitti.


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