TITLE

Inside the pitch: How Mullen drove away with Acura

AUTHOR(S)
Rechtin, Mark; Bruell, Alexandra
PUB. DATE
March 2013
SOURCE
Advertising Age;3/25/2013, Vol. 84 Issue 12, p0010
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article considers the selection of the advertising agency Mullen for the advertising account for Acura automobiles by the automobile industry firm American Honda. The successful marketing presentation made by Mullen to American Honda is discussed by the latter firm's Chief Marketing Officer (CMO) Mike Accavitti.
ACCESSION #
86435688

 

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