TITLE

Are Builders Spending Ad Dollars Well?

PUB. DATE
March 2013
SOURCE
Builder: The Magazine of the National Association of Home Builde;Mar2013, Vol. 36 Issue 3, p26
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article presents the authors' views on the advertising spending by the builders. It states that with the increase in the marketing vehicles, builders are making use of new marketing techniques like online social networks and search engine optimization. It mentions that apart from the marketing plans, it is the budget for advertising that is significant and should be met with.
ACCESSION #
86435247

 

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