Are Builders Spending Ad Dollars Well?

March 2013
Builder: The Magazine of the National Association of Home Builde;Mar2013, Vol. 36 Issue 3, p26
The article presents the authors' views on the advertising spending by the builders. It states that with the increase in the marketing vehicles, builders are making use of new marketing techniques like online social networks and search engine optimization. It mentions that apart from the marketing plans, it is the budget for advertising that is significant and should be met with.


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