TITLE

Four trends driving the future of TV

AUTHOR(S)
Binns, Chris
PUB. DATE
March 2013
SOURCE
Marketing (00253650);3/20/2013, p27
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses trends in television broadcasting and viewing as of March 2013, focusing on advertising and presenting forecasts for the television industry. Topics include the use and creation of internet video, the internet video website YouTube, social media, and advertising for niche audiences. The television program "The Walking Dead" is mentioned. INSETS: FUTURE OF TV IN NUMBERS;NEW ADVERTISING FORMATS.
ACCESSION #
86435077

 

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