Four trends driving the future of TV

Binns, Chris
March 2013
Marketing (00253650);3/20/2013, p27
Trade Publication
The article discusses trends in television broadcasting and viewing as of March 2013, focusing on advertising and presenting forecasts for the television industry. Topics include the use and creation of internet video, the internet video website YouTube, social media, and advertising for niche audiences. The television program "The Walking Dead" is mentioned. INSETS: FUTURE OF TV IN NUMBERS;NEW ADVERTISING FORMATS.


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