TITLE

Diagnosis

PUB. DATE
March 2013
SOURCE
Marketing (00253650);3/20/2013, p23
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article presents the opinions of the marketers Garry Lace and Sam Turnbull concerning the marketing strategies that could be used by the travel agency Thomas Cook Ltd. to attract customers during the 2013 holiday season, focusing on internet business.
ACCESSION #
86434002

 

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