TITLE

Thomas Cook's travails

AUTHOR(S)
Benjamin, Kim
PUB. DATE
March 2013
SOURCE
Marketing (00253650);3/20/2013, p23
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses layoffs, store closures, and an internet marketing strategy from the travel agency Thomas Cook Ltd. as of March 2013, introducing the comments of the marketers Garry Lace and Sam Turnbull concerning the agency's business prospects.
ACCESSION #
86433752

 

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