Thomas Cook's travails

Benjamin, Kim
March 2013
Marketing (00253650);3/20/2013, p23
Trade Publication
The article discusses layoffs, store closures, and an internet marketing strategy from the travel agency Thomas Cook Ltd. as of March 2013, introducing the comments of the marketers Garry Lace and Sam Turnbull concerning the agency's business prospects.


Related Articles

  • Thomas Cook follows site relaunch with ad campaign. Dillabough, Chris // New Media Age;12/4/2003, p7 

    Reports on the advertising campaign launched by Thomas Cook to promote its Web site. Plans of the travel agency; Holiday travel package offered at the Web site; Role of dynamic packaging in the growth of travel sales online.

  • Thos. Cook launches website ads.  // Marketing Week;2/3/2005, Vol. 28 Issue 5, p15 

    Reports on the launch of Internet advertising by travel agent Thomas Cook AG to promote the relaunch of its Web site. Appearance of the advertising in various sites; Development of the advertising by Oyster Partners; Focus of the advertising campaign in the move of the agent to offer targeting a...

  • Thomas Cook 'despicable and heartless'.  // Personnel Today;7/15/2008, p3 

    The article informs that travel agency Thomas Cook Group PLC has been branded "despicable and heartless" for charging its employees cancellation fees for holidays they booked through the firm but can no longer take due to the threat of redundancy. The Transport Salaried Staffs' Association,...

  • Thomas Cook to axe staff.  // Travel Weekly: The Choice of Travel Professionals;2/24/2006, Issue 1809, p1 

    The article reports that Thomas Cook is to axe 325 staff including Thomas Cook Signature Ltd., managing director Joanna Edmunds in a major shake-up of its tour operating businesses. The company plans to merge the back-office operations of Thomas Cook Signature with its main tour operating...

  • Thomas Cook Germany Will Restart Trips To Egypt.  // AirGuide For the Frequent Flyer;Oct2013, p42 

    The article reports that Thomas Cook Ltd. from Germany will restart trips to Egypt.

  • Trading place. Mulhern, Charlotte // Entrepreneur;Oct97, Vol. 25 Issue 10, p40 

    Focuses on the travel and financial services company Thomas Cook, the Virtual Trading Desk, launch of a system of foreign exchange. Comments from Thomas Cook, director of strategic projects; Features of Virtual Trading Desk Web Site; contact information.

  • Jenny Ley-Meek: "Getting involved in local initiatives, by fundraising yourself or donating, is a great way to support your local community" Ley-Meek, Jenny // Travel Trade Gazette UK & Ireland;11/19/2010, Issue 2936, p38 

    The author presents several charitable initiatives taken by travel industries and agents in Great Britain to support the local community including Thomas Cook Group PLC, Mark Maunder from The Co-operative Travel and Alexandra Hendry.

  • Cook guarantees to 'rewind' prices.  // Travel Trade Gazette UK & Ireland;4/30/2010, Issue 2910, p24 

    The article reports on the one million holidays offered by Thomas Cook Group PLC for the summer of 2011 at lower prices.

  • Cook plans refinancing with banks.  // Travel Weekly (UK);2/5/2010, Vol. 5, p6 

    The article reports on the plan of Great Britain-based travel operator Thomas Cook Group PLC to refinance its banking facility.

  • Cook extends reach with seven brochures. Robertson, Edward; Noakes, Gary // Travel Trade Gazette UK & Ireland;5/14/2015, Issue 3146, p26 

    The article reports in the launch of seven 2016 brochures by tour and travel operator Thomas Cook Ltd. which include flights to Los Angeles, California and Boston, Massachusetts from Manchester, England.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics