Show and sell

August 2012
Veterinary Ireland Journal;Aug2012, Vol. 2 Issue 8, p391
Academic Journal
The article focuses on John O'Connor, Ireland Veterinary Sales Manager at Royal Canin who has offered strategies that can help veterinary professionals to increase the sales of animal products. According to O'Connor, presentation and merchandising are the important aspect for enhancing the sales revenue. It mentions the tips offered by O'Connor which include implementation of a waiting area, display of the relevant products in the waiting area and selling pet foods.


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