March 2013
Marketing (00253650);3/20/2013, p22
Trade Publication
The article discusses the history of the coffee brand Nespresso of the food company Nestlé Group SA, focusing on coffee machines that enable consumers to brew espressos at home. Topics include the Nestlé employee Éric Favre, product launches, lifestyle marketing, the opening of Nespresso boutiques, and the participation of the actor George Clooney in advertisements for the Nespresso brand. INSET: Brand timeline.


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