TITLE

SHIFT

AUTHOR(S)
Kemp, Nicola
PUB. DATE
March 2013
SOURCE
Marketing (00253650);3/20/2013, p20
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The author discusses cyber-bullying on social media websites, arguing that marketers who use social media as platforms for promotional content should attempt to prevent abusive internet communication. Jessica Laney, a teenager who committed suicide after being bullied on the social network Ask.fm, is mentioned.
ACCESSION #
86432318

 

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