TITLE

CSR: the bottom line

AUTHOR(S)
Nairn, Andy
PUB. DATE
March 2013
SOURCE
Marketing (00253650);3/20/2013, p11
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses the potential commercial benefits of corporate social responsibility initiatives, focusing on the involvement of the tablet computer and smartphone company Carphone Warehouse Ltd. in the "Tablets for Schools" initiative that intends to increase student access to tablet computers. Topics include corporate finance and the role of technology in education.
ACCESSION #
86432021

 

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