TITLE

Marketers must embrace the commercial realities

AUTHOR(S)
Beale, Claire
PUB. DATE
March 2013
SOURCE
Marketing (00253650);3/20/2013, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
An introduction is presented in which the editor describes the comments of the chief executive officer (CEO) Ronan Dunne concerning branding at a 2013 meeting of the Marketing Society as well an article within the issue concerning the business management potential of marketers.
ACCESSION #
86432012

 

Related Articles

  • Tips for the top.  // Marketing (00253650);9/1/2013, p1 

    The article focuses on the tips from three business experts related to the advertising business management. It includes Roisin Donnelly, corporate marketing director at consumer goods company Procter & Gamble Co., Mary Portas, a retail guru, and Ronan Dunne, chief executive of Telefonica (O2)...

  • Association of CAs in GB.  // Accountancy Ireland;Aug1998, Vol. 30 Issue 4, p51 

    Reports on the appointment of Ronan Dunne, a member of the Institute of Chartered Accountants of Great Britain organization to the post of chairman at the Annual General Meeting in London, England. Names of other individuals and the posts which they hold.

  • CEOS FROM ANN SUMMERS, TELEFÓNICA AND GLOBAL TO JUDGE BRANDS MAKING MARKETING A STRATEGIC PRIORITY.  // Marketing Week;2/18/2016, p7 

    The article reports that several executives including Jacqueline Gold of Ann Summers, Ronan Dunne of Telefónica and Stephen Miron of Global are joining the judging for the 2016 Marketing Week Awards in Great Britain.

  • Verizon Shake-Up: British Mobile War Veteran To Head Wireless Unit. KRAUSE, REINHARDT // Investors Business Daily;8/2/2016, p1 

    The article reports that Verizon Communications Inc. hired Ronan Dunne, formerly head of Telefonica's British unit, to run its wireless unit.

  • Millennium drives a focus on design. Evamy, Michael // Marketing (00253650);11/25/99 Supplement Top 200, p27 

    Highlights trends affecting design agencies in Great Britain. Ranking of the top 20 agencies based on financial performance in 1998; Conception and management of brand identity programs; Belief in the impending expansion and acceptance of the design profession; Increased interest in...

  • Brand marketing fables lead to loyalty declines. Light, Larry // Advertising Age;1/10/1994, Vol. 65 Issue 2, p22 

    Opinion. Presents the facts to counter the fables about brand marketing and management. Sale as the end of marketing's job; Relation of quality to performance of the product or service; Major brands' lack of need for advertising; Marketing spending; Generation of sales by the marketing program.

  • Editorial. Veloutsou, Cleopatra // Journal of Brand Management;Apr2011, Vol. 18 Issue 6, p371 

    An introduction to the journal is presented in which the editors discuss various reports published within the issue including one by Cristoph Burmann on brand management, one by Chris Chapleo on university branding and one by Johan Gromark on the impact of brand orientation on financial performance.

  • World-class brands. Ries, Al; Ries, Laura // Executive Excellence;Mar1999, Vol. 16 Issue 3, p11 

    Focuses on the role of branding in marketing. Influence of branding on purchasing behavior; Brand-centered buying in the Internet; Definition of branding; Application of brand thinking in business; Advice in creating a brand in the marketplace.

  • Positioning for the future. Rohlander, David R. // Executive Excellence;Mar1999, Vol. 16 Issue 3, p17 

    Focuses on the importance of branding strategy in marketing. Influence of branding in the buying behavior of customers; Characteristics of a good brand; Analysis core competencies of an organization; Identification of brand image in the marketplace using brand audit; Advice in the communication...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics