TITLE

CHANGING THE GAME: PARADIGM SHIFT: Linda Descano

AUTHOR(S)
Korn, Irene
PUB. DATE
March 2013
SOURCE
Adweek;3/18/2013, Vol. 54 Issue 11, Following pC14
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article, part of a special advertising section, focuses on Lina Descano, a marketing executive for banking industry firm Citigroup, discussing her marketing aimed at women as reasons why she was presented a Changing the Game award by the organization Advertising Women of New York.
ACCESSION #
86427855

 

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