Applebaum, Michael
March 2013
Adweek;3/18/2013, Vol. 54 Issue 11, Following pC4
Trade Publication
The article, part of a special advertising section, focuses on Lisa Cochrane, a marketing executive for the insurance company Allstate, discussing her role in the creation of an advertising campaign for the company as an illustration of the work.


Related Articles

  • 40 Under 40. FLORES, GEORGINA // Advertising Age;1/21/2013, Vol. 84 Issue 3, p16 

    The article focuses on Georgina Flores, a marketing executive for insurance industry company Allstate, considering her responsibilities as head of multicultural marketing for the firm.

  • Many eggs, many baskets. Hendershot, Steve // Crain's Chicago Business;1/15/2007, Vol. 30 Issue 3, p18 

    The article presents information on the traditional mode of marketing including newspaper and television advertising. However, the reports say that these sources of marketing are losing hold, some companies are favoring them for marketing their products. For example, Allstate Corp. is not giving...

  • The secret behind the long union of Allstate, Burnett. SCHULTZ, E. J. // Advertising Age;1/9/2012, Vol. 83 Issue 2, p8 

    The article examines the business relationship between the insurance company Allstate and its advertising agency Leo Burnett. It is noted the agency has been employed by Allstate for 54 years. Reasons for this exceptionally long relationship are considered, including constant communication...

  • Allstate hires new marketing chief. Cardona, Mercedes M.; Macarthur, Kate // Advertising Age;10/13/2003, Vol. 74 Issue 41, p8 

    Joseph V. Tripodi, a former vice president-global marketing at MasterCard International and most recently chief marketing officer, Bank of New York, will join Allstate on November 3, 2003. Executives at the insurer were said to be unhappy with the latest Burnett effort, a humorous campaign...

  • COKE GOES FOR A GOOD OLD CUP OF JOE. Steinberg, Brian; Mullman, Jeremy // Advertising Age;7/30/2007, Vol. 78 Issue 30, p1 

    The article focuses on Joseph V. Tripodi, who was named Chief Marketing Officer for Coca-Cola Co., leaving the same position at Allstate Insurance. Tripodi is known as a marketer who eschews flash. He is expected to focus on driving sales with old fashioned techniques such as in-store displays...

  • Allstate chases online rivals. Boylan, Anthony Burke // Crain's Chicago Business;10/23/2000, Vol. 23 Issue 44, p4 

    Reports on Allstate Insurance Co.'s expansion into the online insurance business in Chicago, Illinois. System for selling insurance policies online launched by the company; Allstate's plans to expand its online insurance business across the United States; Allstate's traditional business strategy.

  • Auto rate increase in N.J.  // Insurance Advocate;2/10/96, Vol. 107 Issue 6, p30 

    Reports on the New Jersey Insurance Department's approval of an average 15.3 rate increase for Allstate Indemnity Co. Number of polcyholders who will be affected by the increase.

  • Allstate to move New Rochelle claims office to Harrison site. Philippidis, Alex // Westchester County Business Journal;9/16/96, Vol. 35 Issue 38, p2 

    Reports that Allstate Corp. has decided to move its claims office in New Rochelle to Harrison in Westchester County, New York State. Other sites considered for the claims office; Size of the company's workforce in New Rochelle; Location of the company's sales offices in Westchester County.

  • Brookhaven lands Allstate property. Anastasi, Nick // Long Island Business News (7/1993 to 5/2009);9/20/2002, Vol. 49 Issue 40, p1A 

    Reports on the acquisition of a property owned by Allstate Inc. used for the town in Brookhaven, Mississippi. Completion of the deal; Details of the city planning; Significance of the capital expenditures and operating expenses according to Broohaven town supervisor John LaValle.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics