TITLE

CHANGING THE GAME: BRAIN WAVE: Lisa Cochrane

AUTHOR(S)
Applebaum, Michael
PUB. DATE
March 2013
SOURCE
Adweek;3/18/2013, Vol. 54 Issue 11, Following pC4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article, part of a special advertising section, focuses on Lisa Cochrane, a marketing executive for the insurance company Allstate, discussing her role in the creation of an advertising campaign for the company as an illustration of the work.
ACCESSION #
86427850

 

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