TITLE

CHANGING THE GAME: BRAIN WAVE: Leslie Berland

AUTHOR(S)
Applebaum, Michael
PUB. DATE
March 2013
SOURCE
Adweek;3/18/2013, Vol. 54 Issue 11, Following pC2
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article, part of a special advertising section, focuses on Leslie Berland, a marketing executive for financial services industry firm American Express, discussing the company's use of the social media Website Twitter as an example of her creativity.
ACCESSION #
86427849

 

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