TITLE

H&R Block Preps For Next Taxing Social Snafu

AUTHOR(S)
Heine, Christopher
PUB. DATE
March 2013
SOURCE
Adweek;3/18/2013, Vol. 54 Issue 11, p14
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article considers the use of business software for social media for for automated crisis management and public relations damage control using the tax return preparation industry firm H & R Block as an example.
ACCESSION #
86427839

 

Related Articles

  • H&R Block's venture passing test. Serres, Christopher // Crain's Cleveland Business;08/10/98, Vol. 19 Issue 32, p3 

    Reports on H&R Block Inc's establishment of prototype financial planning shops in Cleveland, Cincinnati, Columbus and Nashville, Tennessee. Number of investment advisers recruited by the company; Expectations of the company; Comments from Kris Rodgers, vice president of economic development at...

  • Blip off the old block. Sparks, Debra // FW;9/1/94, Vol. 163 Issue 18, p42 

    Features H&R Block. Headquarters; Tom Bloch as chief executive; Percentage of H&R;s revenues and earnings represented by tax; Percentage of on-line computer service accounting of the company's revenues and earnings; Question on trading at 21 times projected earnings. INSET: The price glitch..

  • H&R Block franchisee to launch mortgage, consumer credit firms. Rattle, Barbara // Enterprise/Salt Lake City;12/08/97, Vol. 27 Issue 24, p7 

    Focuses on H&R Block Inc.'s launching of their home mortgage and consumer credit service. Advertisements in newspapers and direct mail; Rates for credit reporting.

  • H&R Block: Another purchase in subprime not in the cards. Timmons, Heather // American Banker;3/4/1998, Vol. 163 Issue 42, p16 

    Reports on March 4, 1998, that H&R Block company said it is not interested in any of the for-sale subprime mortgage companies. Comments from Ozzie Wenich, chief financial officer of H&R; When and how H&R moved into the subprime mortgage market; What H&R Block is best known for; Assumption that...

  • H&R Block ads go bilingual. Fitzgerald, K. // Advertising Age;1/13/1992, Vol. 63 Issue 2, p46 

    Expresses that tax preparer H&R Block has given up on 900-number services and is going bilingual in its campaign. Breaking today to kick off tax season; Created a Hispanic TV effort; Tested TV spots; Two new spots, which focus on honesty and integrity; Popular Rapid Refund; More.

  • Taxman cometh. Silverthorne, Sean // PC Week;12/19/94, Vol. 11 Issue 50, PCWeek Inside pA1 

    Looks at the H&R Block's plans to recast itself as a premier player in the on-line realm of personal finance. Problems; Bank-centered strategy; Competition from Microsoft.

  • H&R's HQ is a study in bland. Silverthorne, Sean // PC Week;12/19/94, Vol. 11 Issue 50, PCWeek Inside pA1 

    Comments at the H&R Block's plans to enter the on-line realm of personal finance. Description of head office; Low-technology culture; Familiarity with the computer industry.

  • H&R Block flies new direct tack. Ebenkamp, Becky // Brandweek;12/02/96, Vol. 37 Issue 46, p4 

    Reports on H&R Block's plan to embark on an integrated television, direct and new media campaign for the tax season that will see a complete revamp of the chain's marketing strategy. Description of the company's advertising campaign created by Young & Rubicam; Renovation of the company's Web site.

  • H&R Block aiming for big returns from the subprime mortgage game. Timmons, Heather // American Banker;4/9/1997, Vol. 162 Issue 67, p1 

    Reports on a plan by H&R Block to join the subprime mortgage business. Growth potential from mortgage business; Analysts' claim that program may not succeed; Comments of H&R Block Financial unit William P. Anderson; Fragmentation of the subprime market; Features of the Block plan.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics