TITLE

Pepsi takes on Coca-Cola in Kenya

PUB. DATE
March 2013
SOURCE
African Business - Le Magazine des Dirigeants Africains;Mar2013, Issue 395, p6
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
No abstract available.
ACCESSION #
86426886

 

Related Articles

  • STILL AT WAR? Theodore, Sarah // Beverage Industry;Apr2000, Vol. 91 Issue 4, p78 

    Reports on the return of Challenge 2000, Pepsi's campaign that asks consumers to take a blind taste of Pepsi and Coke. Company's attempt to bring consumers back to colas; View of Coca-Cola that there is a beverage war instead of a cola war.

  • Comment - PepsiCo's Pepsi True Prepares Path for the Amazon Challenge. Morton, Andy // Aroq - Just-Drinks.com (Global News);10/16/2014, p1 

    The article evaluates several beverages including the Pepsi True from PepsiCo and the Coca-Cola Life from Coca-Cola Co.

  • Annus horribilus? Annus transitionus. Dawson, Havis // Beverage World;12/15/99, Vol. 118 Issue 1685, p10 

    Reports on the increase in take-home prices of soft drinks in 1999 by Coca-Cola and Pepsi. Reaction of consumers; Percentage increase unveiled by both companies; Expected increase in 2000.

  • Stuart Elliott in America.  // Campaign;4/27/2001, Issue 17, p23 

    Focuses on the advertising campaign of Coca-Cola Co. in Great Britain. Deal between Coca-Cola and Interpublic Group of Companies; State of the sales of the company; Competition between Coca-Cola and Pepsi Cola Co.

  • Pepsi, Coke rematch this summer. O'Rourke, Kevin // Drug Store News;4/24/2000, Vol. 22 Issue 6, p57 

    Deals with the product promotional campaigns launched by softdrink makers, Pepsi-Cola and Coca-Cola. Details on the 2000 version of the Pepsi Challenge of Pepsi-Cola; Information on the instant winner promotion of Coca-Cola.

  • Key Coke, Pepsi Bottlers Refresh Own Portfolios. Hein, Kenneth // Brandweek;1/30/2006, Vol. 47 Issue 5, p8 

    This article takes a look at a number of deals made by Coca-Cola and PepsiCo in 2005 and in January 2006. Coca-Cola Enterprises, Atlanta, Georgia, signed a distribution deal with energy drink Rockstar in April. PepsiAmericas, Schaumburg, Illinois, bought Ardea Beverages, Hopkins, Minnesota,...

  • Sprite and 7UP draw battle lines. Bokale, Jemima // Marketing (00253650);2/20/2008, p2 

    The article focuses on the move of Coca-Cola and Pepsi to increase investment in the Sprite and 7UP brands for market preparation in 2009 and 2010 in Great Britain. Pepsi marketing director Bruno Gruwez points out that the amount in the 7UP brand portfolio serves as prerequisite for the...

  • A lesson Coke should learn.  // Advertising Age;8/30/1999, Vol. 70 Issue 36, p18 

    Asserts that Coca-Cola Co. should use Pepsi-Cola Co.'s marketing of Mountain Dew as an example. Pepsi's Mountain Dew poised to take over Coca-Cola Diet Coke as the third most popular soft drink in the United States; The belief that this is the result of sound, long-term thinking; Marketing of...

  • Max performance powers a standout year for Pepsi sales.  // Grocer;4/30/2011, Vol. 234 Issue 8002, p4 

    The article reports on the increase in the sales of Pepsi Max in 2010, allowing Pepsi to overcome Coca-Cola in terms of sales growth.

  • 'Pepsi spice cola' set for a big-bang launch during IPL.  // FRPT- FMCG Snapshot;3/9/2013, p6 

    The article reports on the big bang launching of 'Pepsi spice cola' by PepsiCo in 2013 during the IPL T20 tournament starting on April 3, which will take on Coca-Cola's leading soft drink brand Thums Up.

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics