TITLE

How To Hold Your Fans

AUTHOR(S)
Amy Alexander
PUB. DATE
March 2013
SOURCE
Investors Business Daily;3/28/2013, pA03
SOURCE TYPE
Newspaper
DOC. TYPE
Article
ABSTRACT
Social media are fun for fans, serious for business. Just look at these numbers: According to a 2011 study by consultancy Bain & Co., customers who are part of a firm's Twitter,
ACCESSION #
86416051

 

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