Social Media: Understanding its risks, rewards and challenges

March 2013
Canadian Transportation & Logistics;Mar2013, Vol. 116 Issue 2, p6
Trade Publication
The article offers information on several aspects related to use of social media by supply chain professionals for business purpose. It mentions that using social media by supply chain professionals has its own risks, benefits and challenges. It further states that customer services have been flexible after the involvement of internet in the supply business. It also discusses the strategies of supply chain service providers towards increasing use of social media.


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