Personal Care & Beauty

April 2013
Brand Packaging;Apr2013, Vol. 17 Issue 3, p25
Trade Publication
The article offers information on a research conducted by Mintel Group Ltd. on the packaging of personal care and beauty products. The research shows that simple features of a product could affect customers' decision. A graph which depicts the green claims that appear on less than 10 percent of all beauty packaging from the year 2007 to the year 2012 is also presented.


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