TITLE

NOBODYS HAPPY

AUTHOR(S)
Zielinski, Laura
PUB. DATE
April 2013
SOURCE
Brand Packaging;Apr2013, Vol. 17 Issue 3, p15
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses the ways of removing the satisfaction gap in commercial product packaging. According to director of consumer and customer insights of MeadWestvaco Corp. Brian Richard, pack design of a product affects consumers' purchasing decision as customers consistently make their decisions in the department store.
ACCESSION #
86410963

 

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