TITLE

THE GREAT DIVIDE

AUTHOR(S)
ZIELINSKI, LAURA
PUB. DATE
April 2013
SOURCE
Brand Packaging;Apr2013, Vol. 17 Issue 3, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
In this article, the author offers information on the impact of the sustainable packaging on the packaging industry and customer satisfaction.
ACCESSION #
86410961

 

Related Articles

  • POWER WRAPS. Dudlicek, Shonda // National Provisioner;Jul2006, Vol. 220 Issue 7, p52 

    The article reports on the survey conducted for DuPont on the preference of consumers in the packaging of meat products in the U.S. The survey was participated by 1,000 adults nationwide which resulted that 72 percent are amenable to pay at least ten cents more for a $3 item with enhanced...

  • BOLD AND BEAUTIFUL.  // National Provisioner;Jul2006, Vol. 220 Issue 7, p53 

    The article presents an interview with Bridget Little, company marketing manager of Advance Brands in Oklahoma City, Oklahoma. She was asked on how does packaging differentiate the brands of their company, she replied that the use of bright colors are important in attracting consumers. Little...

  • Sustainable packaging trend gathering pace.  // MarketWatch: Drinks;Aug2009, Vol. 8 Issue 8, p11 

    The article discusses the trend on sustainable packaging in Great Britain. It notes that 39% of consumers in Great Britain find that packaging design has a high level of influence compared to the choice of food and drink products as reported by Datamonitor's 2008 consumer survey. It notes that...

  • Learning from Customers You've Lost. MARKENS, BEN // Paperboard Packaging;Fall2011, Vol. 96 Issue 3, p10 

    The article offers tips that businesses may consider to build a harmonious relationship with customers, thus preventing them from not patronizing one's product or service while attracting prospective clients in the packaging industry.

  • From fascination to frustration, packaging provokes a raft of emotions from all of us. Brooks, Josh // Packaging News;May2013, p20 

    The author discusses aspects of the importance of quality packaging in the packaging industry in Great Britain for consumer satisfaction.

  • The power of packaging. Hanacek, Andy // National Provisioner;May2009, Vol. 223 Issue 5, p40 

    The article discusses the importance and benefits of having good food product packaging to food processors. It notes that having good packaging of products can attract consumers and stand out in the competition. It cites research from Clear Seas Research, indicating the importance of the product...

  • RFID May Greatly Improve Demand Planning Process. Ginsburg, Lyle; Smith, Jeff // Food Logistics;3/15/2003, Issue 57, p34 

    Deals with the benefits of the use of automatic identification technologies, electronic product codes and radio frequency identification technologies to the demand planning by consumer packaged goods companies. Benefits from improved demand plan accuracy; Results of shopper satisfaction...

  • Time to MAKE A CHANGE ? Bititsios, Stergios // Brand Packaging;Apr2013, Vol. 17 Issue 3, p8 

    The article focuses on a research conducted to explain the importance of sustainable packaging of a product. The research discusses several expecting factors of a consumer regarding the packaging to deliver including superior functionality, value for the money and emotional reassurance. It also...

  • Contribution de la sémiotique à la conception des conditionnements : application à deux catégories de produits. Dano, Florence // Recherche et Applications en Marketing (AFM c/o ESCP-EAP);1998, Vol. 13 Issue 2, p9 

    The twofold object of this article is to propose a new conceptual framework enabling us to understand and organise consumer expectations regarding products and packaging and to propose a method to describe the messages and enrich the creation and analysis of packaging. An empirical study of two...

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics