Briscoe, Jenni
March 2013
DIY Week;3/22/2013, p9
The article presents a speculation on the future of the global decorating market based on trends in the year 2012. The article suggests that the performance of the decorating market is heavily influenced by factors including demand for premium products, buying patterns of the consumers, and the ever-changing consumer profile. The article provides an indication backed by relevant statistics that the decorating market is in for a competitive run in 2013. INSETS: FIVE TIPS FOR DRIVING DECORATING CATEGORY SALES FROM MOMENTUM...;DECORATIVE MARKET: THE GfK FIGURES.


Related Articles

  • Spring push for Akzo Nobel paint brands.  // Builders Merchants Journal;May95, p45 

    Reports on the launching of the reformulated AKZO-NOBEL paints. Opacity and performance; Order information.

  • PPG completes AkzoNobel decorative coatings acquisition. VALK, VINCENT // Chemical Week;4/8/2013, Vol. 175 Issue 11, p11 

    The article reports that paint industry company PPG Industries has purchased the North American architectural coatings division of the company AkzoNobel for $1.05 billion. Implications of the acquisition for PPG's marketing of paint in the trade market for professional painters and painting...

  • Dulux to review agency arrangements. Golding, Amy // Marketing (00253650);9/2/2009, p1 

    The article reports on the review in the advertising account of paint manufacturer Dulux in Great Britain. The decorative paints chief marketing officer at Dulux' parent company AkzoNobel NV, Kerris Bright, will be supervising the review which will be conducted by consultancy Oystercatchers. It...

  • Interior Architectural Coatings Market. Pianoforte, Kerry // Coatings World;Jan2016, Vol. 21 Issue 1, p32 

    The article discusses the condition of the interior architectural coating industry worldwide. Topics discussed include the factors that contribute on the growth of the industry including the positive trends in housing and the shift to low-volatile organic compounds (VOC). Several interior...

  • Akzo Nobel to Build Coatings Plant in China.  // Paint & Coatings Industry;Dec2002, Vol. 18 Issue 12, p22 

    Reports on the possible plans of Arnheim, the Netherlands-based Azko Nobel NV to build a non-stick coatings production facility in Southern China. Outline of working of the production facility; Expected start-up of production; Number of employees in the production facility.

  • Akzo Nobel goes for global leadership.  // Product Finishing;Mar/Apr2002, Vol. 55 Issue 3, p10 

    Reports the completion of Akzo Nobel on its post acquisition integration program of powder coatings. Improvement of the delivery of the novel powder coatings; Multiplicity of business and product brands; Emphasis of the functional markets of electrical insulation.

  • Akzo Nobel moves part of rayon unit to Poland. Alperowicz, Natasha // Chemical Week;1/31/1996, Vol. 158 Issue 4, p24 

    Reports that one of Europe's producer of rayon textile fiber, Akzo Nobel has moved part of its operation to Poland in order to save on labor costs. Chosen location by Akzo Nobel; Analysis of labor costs in Poland and Germany.

  • Akzo enters APG market. Fattah, Hassan // Chemical Week;9/18/96, Vol. 158 Issue 35, p41 

    Reports on Akzo Nobel's plans to build an alkyl polyglycoside surfactants plant in Stenungsund, Sweden. Growing popularity of alkyl polyglycoside surfactants; Annual production capacity of the facility.

  • Akzo stresses benefits of Nobel deal. Jackson, Debbie // Chemical Week;1/5/1994-1/12/1994, Vol. 154 Issue 1, p25 

    Reports on the merger of Akzo and Nobel Industries into Akzo Nobel. Merged company as ninth-largest chemicals firm worldwide. Leadership in certain chemical products; Achievement of savings from economies of scale.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics