TITLE

Wine label innovation boosts shelf appeal

AUTHOR(S)
MacIntyre, Dave
PUB. DATE
May 2012
SOURCE
FMCG;May2012, p62
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article explores the trends for the wine industry in New Zealand. It mentions the trends for an innovative wine label to attract customers such as high builds and multiple varnishes design. It also outlines the advancements in print techniques use to produce high quality products. Also mentioned are the techniques used by designer Nigel Kuzimski of Curios Design, Senior Pride in Print labels judge Mark Sullivan and Lion Breweries assistant brand manager Andrew Hill.
ACCESSION #
86410467

 

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