Wine label innovation boosts shelf appeal

MacIntyre, Dave
May 2012
FMCG;May2012, p62
Trade Publication
The article explores the trends for the wine industry in New Zealand. It mentions the trends for an innovative wine label to attract customers such as high builds and multiple varnishes design. It also outlines the advancements in print techniques use to produce high quality products. Also mentioned are the techniques used by designer Nigel Kuzimski of Curios Design, Senior Pride in Print labels judge Mark Sullivan and Lion Breweries assistant brand manager Andrew Hill.


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