ShopAbility launches in New Zealand

May 2012
FMCG;May2012, p48
Trade Publication
The article reports on the launch of the Australian shopping research and strategy company ShopAbility in New Zealand. It states that the launching came after suggestions on the need for a local operation of shopping research, strategy and training in the country. It mentions that Annette Piercy will head the company. It also outlines the features of the company's shopper marketing training course, which will begin in August.


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