TITLE

ShopAbility launches in New Zealand

PUB. DATE
May 2012
SOURCE
FMCG;May2012, p48
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the launch of the Australian shopping research and strategy company ShopAbility in New Zealand. It states that the launching came after suggestions on the need for a local operation of shopping research, strategy and training in the country. It mentions that Annette Piercy will head the company. It also outlines the features of the company's shopper marketing training course, which will begin in August.
ACCESSION #
86410461

 

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