TITLE

The Beef + Lamb New Zealand Quality Mark

AUTHOR(S)
Slater, Rod
PUB. DATE
May 2012
SOURCE
FMCG;May2012, p18
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the Beef + Lamb Quality Mark in New Zealand. It states that the quality mark was launched in September 1977 as a response to the demands of consumers for consistently high standard of beef and lamb products. It mentions that these products has met the standards of animal welfare, tenderness and food safety. It also examines aspects of the quality mark on areas including standards, promotion and point of sale.
ACCESSION #
86410450

 

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