The Beef + Lamb New Zealand Quality Mark

Slater, Rod
May 2012
FMCG;May2012, p18
Trade Publication
The article focuses on the Beef + Lamb Quality Mark in New Zealand. It states that the quality mark was launched in September 1977 as a response to the demands of consumers for consistently high standard of beef and lamb products. It mentions that these products has met the standards of animal welfare, tenderness and food safety. It also examines aspects of the quality mark on areas including standards, promotion and point of sale.


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