TITLE

The Sustainability Babel Fish

AUTHOR(S)
Zik, Ory; Kulatilaka, Nalin
PUB. DATE
April 2013
SOURCE
Sustainability Science;Apr2013, Vol. 8 Issue 2, p295
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
This paper proposes a quantitative measure of sustainability. Using primary energy as a metric, it enables decisions to be made across different activities such as electricity, fuel and water use. By relying on bill data, we eliminate the need for new measurements and readily connect to economics through market prices. We choose the primary energy content of a gallon of gasoline as the basic unit, which turns out to be the right size to appeal to common intuition. We highlight that there are no 'one size fits all' rules governing sustainability decisions. Rather, the appropriate choices depend on location, time, and personal attributes.
ACCESSION #
86406505

 

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