Signs of the Times

McCann, Elizabeth
March 2013
Souvenirs, Gifts, & Novelties;Mar2013, Vol. 52 Issue 3, p82
The article shows the significance of business sign display for retailers to boost sales and help deal with the tough economy. Remember Then co-owner Ed Dillard points out the importance of knowing the signs and taking pride in what he does as vital factors to sales growth. Warm Glow Candle Co. attributes its success with signs to its knowledge of customers. It is said that keeping signs local also worked for Sunsation, a beach lifestyle boutique.


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