Whole Foods Invests in Price

Zwiebach, Elliot
February 2013
Supermarket News Expert Blog;2/19/2013, p8
Blog Entry
The article reports on the move by Austin, Texas-based Whole Foods Market to continue its investment in price to broaden its appeal to consumers in 2013. The company indicated, however, that the strategy is likely to result in lower earnings through the balance of the year. The opinions of New York-based BMO Capital Markets' Karen Short and BB&T Capital Markets' Andrew Wolf on the move by Whole Foods are also cited.


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