TITLE

Working on Sunday

AUTHOR(S)
Owens, Sara
PUB. DATE
December 2002
SOURCE
Promo;Dec2002, Vol. 16 Issue 1, p30
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Presents tips for marketers on ways to maximize their free-standing inserts (FSI) in newspapers. Inclusion of targeting where the FSI drops; Importance of dropping the right coupon value; Treatment of a coupon as a mini-advertisement; Preemption of competition by two or three weeks; Consideration of incremental sales.
ACCESSION #
8633513

 

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