Working on Sunday

Owens, Sara
December 2002
Promo;Dec2002, Vol. 16 Issue 1, p30
Trade Publication
Presents tips for marketers on ways to maximize their free-standing inserts (FSI) in newspapers. Inclusion of targeting where the FSI drops; Importance of dropping the right coupon value; Treatment of a coupon as a mini-advertisement; Preemption of competition by two or three weeks; Consideration of incremental sales.


Related Articles

  • No Nickel and Dime. Joyce, Kathleen M. // Promo;Apr2005, Vol. 18 Issue 5, pAR8 

    Reports on the increase in coupon distribution via free-standing insert (FSI) in North America. Average FSI face value; Increase in co-marketing FSI pages.

  • Can coupons really cut it? Rubach, Emma // Precision Marketing;9/27/2002, Vol. 15 Issue 1, p12 

    Discusses how coupons, which have always been viewed as merely a sales promotion tool, with the advance of technology, could become a key marketing technique. Use of short messaging service and e-mail; Forms of electronic couponing which are still are not functional; Tracking of customer purchases.

  • Marketing Briefs.  // Marketing News;4/11/1975, Vol. 8 Issue 19, p6 

    Presents news briefs concerning marketing in the U.S. as of April 1975. Launch of The Great Hamilton Beach Economy Scale promotional campaign to stimulate sales; Total number of cents-off coupons that were distributed in 1974 compared to 1973; Acceptance of nominations for the John Drury...

  • Marketing Briefs.  // Marketing News;10/24/86, Vol. 20 Issue 22, p15 

    The article presents marketing news briefs. The California Milk Advisory Board has launched a market test for Vital 15, a high-calcium lowfat milk for women aged 25-54. Donnelly Marketing has introduced Dollars Direct, a promotion that uses a discount purchase check that can be used as a...

  • Cigarettes, Crack Cocaine and Coupons. Ries, Al // Retail Merchandiser;Jul/Aug2007, Vol. 47 Issue 6, p9 

    The article focuses on the use of coupons as a marketing strategy in the retail industry. Couponing is a marketing activity that is almost impossible to measure, it is easy, of course, to count the coupons in a cash register. But it is not possible to count the customers who would have bought...

  • Marketing Briefs. Rubel, Chad // Marketing News;4/24/95, Vol. 29 Issue 9, p16 

    The article reports on the revival of coupon distribution in the second half of 1994 in the U.S. Among the fastest growing categories for coupon distribution are in-store manufacturer-distributed coupon. It identifies coupon as a popular tool in advertising various products of business...

  • Cross-ruff couponing provides low-cost distribution and respectable redemption.  // Marketing News;9/28/1984, Vol. 18 Issue 20, p14 

    The article discusses the advantages of cross-ruff couponing as a marketing tool for retailers. Cross-ruff refers to the distribution of coupons for a product via another product. Vincent Ziagara of Colgate-Palmolive, this technique provides a low-cost promotion inducement to turn on sales....

  • Encouraging Use of Coupons to Stimulate Condom Purchase. Dahl, Darren W.; Gorn, Gerald J.; Weinberg, Charles B. // American Journal of Public Health;Dec1999, Vol. 89 Issue 12, p1866 

    Objectives. This study examined the feasibility of using high-value coupons to induce condom purchase and evaluated execution factors that can influence the effectiveness of this form of promotion. Methods. Two levels of coupon discount value (10% off and 75% off) were used to promote condom...

  • Clipping Coupons. Smith, Stephen J.; Buta, Paul // Pharmaceutical Executive;Apr2004, Vol. 24 Issue 4, p86 

    Discusses how pharmaceutical companies can benefit from coupon initiatives for prescription and over-the-counter drugs, the regulatory and privacy issues that must be addressed, and steps involved in developing an effective coupon outreach program. Benefits that include reduced sampling costs,...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics