TITLE

Getting Real Results

AUTHOR(S)
Moloney, Chris X.
PUB. DATE
October 2002
SOURCE
Direct;Oct2002, Vol. 14 Issue 13, p41
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on things to consider when evaluating the results of the customer service management efforts. Difference of customer loyalty and customer satisfaction; Identification of the customers; Strategies for treating customers differently.
ACCESSION #
8632487

 

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