TITLE

Rational Software Ad Not Rational Enough

AUTHOR(S)
Collins, Thomas L.
PUB. DATE
June 2002
SOURCE
Direct;Jun2002, Vol. 14 Issue 8, p81
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Presents a makeover for the business software advertisement of Rational Software. Features of the ad prior to the revisions; Elements needed in promoting complicated business software services; Description of the revised software advertisement.
ACCESSION #
8632393

 

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