TITLE

Wishing on a star

AUTHOR(S)
Stein, Larry
PUB. DATE
November 2002
SOURCE
Cabinet Maker;11/22/2002, Issue 5314, p10
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the advantage of using the names of the celebrities in promoting furniture products. Factors causing the fast increase of the market share of various distributors; Way of attracting the customers; Details on the influence of the celebrities to the buyer.
ACCESSION #
8617902

 

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