TITLE

In Search of Data: An Editorial

AUTHOR(S)
Shugan, Steven M.
PUB. DATE
September 2002
SOURCE
Marketing Science;Fall2002, Vol. 21 Issue 4, p369
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
We argue that: (1) whether articles contain numeric data should be irrelevant to the evaluation process; (2) the desirability of numeric real, numeric synthetic, or non-numeric data depends on the research objective; (3) assumptions can and should sometimes substitute for additional data; and (4) equal scrutiny should be given to data collection procedures, regardless of whether the researcher influences the collection or not. Finally, rather than focusing on data, evaluation of research should focus on whether the research provides compelling evidence for the conclusions.
ACCESSION #
8604772

 

Related Articles

  • Personal Interviews or Mail Panels? O'Dell, William F. // Journal of Marketing;Oct62, Vol. 26 Issue 4, p34 

    Blind allegiance to a particular marketing research technique is frequently the cause of survey inefficiency. According to Mr. O'Dell, the never deviating adherence of many practitioners to the mail panel or a rigorous probability sample leads to waste and excessively costly survey data. He...

  • Methodological and Statistical Quality in Research Evaluating Nutritional Attitudes in Sports. Kouvelioti, Rozalia; Vagenas, George // International Journal of Sport Nutrition & Exercise Metabolism;Dec2015, Vol. 25 Issue 6, p624 

    The assessment of dietary attitudes and behaviors provides information of interest to sports nutritionists. Although there has been little analysis of the quality of research undertaken in this field, there is evidence of a number of flaws and methodological concerns in some of the studies in...

  • Using cognitive systems in marketing analysis. Cervenka, Peter; Hlavaty, Ivan; Miklosik, Andrej; Lipianska, Julia // Economic Annals-XXI;2016, Vol. 160 Issue 7/8, p56 

    Social media resources currently contain vast amount of unstructured data, open for processing with marketing analytics tools. Due to existing cognitive systems, we can uncover and handle interdependencies within unstructured data, turning them in structured ones. Cognitive computer systems are...

  • Use of Ayurvedic Diagnostic Criteria in Ayurvedic Clinical Trials: A Literature Review Focused on Research Methods. Brar, Bhupinder S.; Chhibber, Richa; Srinivasa, Vani Murthy H.; Dearing, Bianca A.; McGowan, Richard; Katz, Ralph V. // Journal of Alternative & Complementary Medicine;Jan2012, Vol. 18 Issue 1, p20 

    Objectives : The objective of this literature review is to evaluate whether Ayurvedic diagnostic criteria or Western medicine diagnostic criteria have been used in published clinical trials testing an Ayurvedic intervention/treatment. Design: The PubMed, Embase, and Allied and Complementary...

  • MARKET RESEARCH.  // Tracks Directory: Career Paths UK;Jun2006, p12 

    The article calls for undergraduates of any business, marketing or social science degree, who can sit the Market Research Society's Foundation and Certificate Examination upon completing a suitable Market Research module. Successful applicants will be working on research into consumer demand for...

  • Factors associated with time consumption when answering drug-related queries to Scandinavian drug information centres: a multi-centre study. Reppe, Linda; Spigset, Olav; Böttiger, Ylva; Christensen, Hanne; Kampmann, Jens; Damkier, Per; Lydersen, Stian; Schjøtt, Jan // European Journal of Clinical Pharmacology;Nov2014, Vol. 70 Issue 11, p1395 

    Purpose: There is little research-based documentation on the services provided by drug information centres (DICs). The aim of this multi-centre study was to explore for the first time the factors associated with time consumption when answering drug-related queries at eight different but...

  • Complementary and Alternative Medicine on Wikipedia: Opportunities for Improvement. Malcolm Koo // Evidence-based Complementary & Alternative Medicine (eCAM);2014, Vol. 2014, p1 

    Wikipedia, a free and collaborative Internet encyclopedia, has become one of the most popular sources of free information on the Internet. However, there have been concerns over the quality of online health information, particularly that on complementary and alternative medicine (CAM). This...

  • An Exploratory Analysis of Levels of Evidence for Articles Published in Indian Journal of Palliative Care in the years 2010-2011. Senthil Paramasivam Kumar; Sisodia, Vaishali // Indian Journal of Palliative Care;Sep-Dec2013, Vol. 19 Issue 3, p170 

    Context: Indian Journal of Palliative Care (IJPC) provides a comprehensive multidisciplinary evidence base for an evidence-informed clinical decision making. Aims: To analyze the levels of evidence of articles published in IJPC in the years 2010-2011. Settings and Design: Systematic review of...

  • The True Goal of Evidence-Based Dentistry. Eckert, Steven // International Journal of Prosthodontics;Mar/Apr2006, Vol. 19 Issue 2, p128 

    The author discusses why he believes that the status of evidence-based dentistry (EBD) is in confusion. EBD is concerned with the accumulation, analysis, and use of the best evidence available at a specific point in time to address clinical conundrums with solutions that are more probable of...

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sign out of this library

Other Topics