TITLE

Data ownership question needs solving too

AUTHOR(S)
Bacon, Jonathan
PUB. DATE
March 2013
SOURCE
Marketing Week (Online Edition);3/12/2013, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses the need to address data ownership, aside from the ongoing data protection debate over the proposed new privacy rules by the European Union (EU) that include the implementation of a uniform set of privacy standards across the 27 EU countries. Bob Wootton, director of media and advertising of the Incorporated Society of British Advertisers (ISBA) complained about the failure of media owners in sharing data stream from their online advertising campaigns.
ACCESSION #
86038844

 

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