TITLE

What's in a Name? McGraw-Hill Decides to Revisit its Branding

PUB. DATE
November 2002
SOURCE
Educational Marketer;11/18/2002, Vol. 33 Issue 33, p2
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the red and white logo of U.S. educational publisher McGraw-Hill.
ACCESSION #
8599203

 

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