Dicksons' TV slots draw more customers

November 2002
Cabinet Maker;11/15/2002, Issue 5313, p4
Trade Publication
Reports on the first television advertising campaign of furniture retailer, Dicksons Co. Objectives established by the company in launching the campaign.


Related Articles

  • FOR THE RECORD.  // Advertising Age;4/12/1993, Vol. 64 Issue 15, p41 

    Presents news briefs related to the U.S. advertising industry as of April 1993. Acquisition of 20% stake in Discovery Zone by Blockbuster Entertainment; Awarding of an advertising contract to DDB Needham Worldwide for the Drackett brands of S. C. Johnson & Son; Launch of a spot TV for Shell Oil.

  • They Have It, You Want It, Now Get Rid of It. Janoff, Barry // Brandweek;1/9/2006, Vol. 47 Issue 2, p29 

    This article describes the It and Stories TV spots for PepsiCo's Gatorade sports drink. In It, a series of athletes are seen in action as text offers, "It's up here," "It is one yard from here," as a football player rushes toward the goal line and "It is here before anyone else," as a guy shoots...

  • Cosvi proclaims the values of the co-op movement. Albanese, Lorelei // Caribbean Business;6/21/2007, Vol. 35 Issue 24, p60 

    The article features the launch of an advertising campaign by Cosvi, the Spanish acronym for the Puerto Rico Life Insurance Cooperative, under the tagline "We are a team; we are Puerto Rico." The advertisement is a 30-second television sport which conveys the values of cooperativism. Cosvi's...

  • BLOOD COMPLICATED.  // CREATIVITY;Nov2004, Vol. 12 Issue 11, p26 

    The article presents information on two spots that make telling points about sweatshop labor and corporate pollution via the frustrated efforts of first-person narrators. Quick cuts, extreme closeups, file footage that deftly illustrates the script and VO recitations that sound like monologues...

  • BRITISH TELEVISION ADVERTISING AWARDS 2006.  // Campaign (UK);3/10/2006, Issue 10, Special section p1 

    The article presents information on the British Television Advertising Awards (BTAA) 2006--jury members, shareholders and winners. Formed in 1976, the BTAA is a not-for-profit company owned by Great Britain commercials industry on whose behalf it organizes this event and in the autumn of each...

  • Tiger time at Exxon.  // Advertising Age;7/8/1991, Vol. 62 Issue 28, p34 

    Focuses on the advertising campaign for Exxon Corporation's Phase IV gasoline. Introduction of Exxon's tagline; Description of the television spot.

  • CHANGE IS THE ONLY CONSTANT. Jacobs, Heather // Inside Film;Oct2005, Issue 81, p26 

    This article discusses the production of television commercials in Australia. Advertising production in Australia is experiencing a downturn, with production houses and advertising agencies having to adapt quickly to an uncertain future. The industry is beset by shrinking budgets, the increased...

  • BCAP offers help to advertisers over content of red-button ads.  // New Media Age;7/21/2005, p3 

    The article reports on the help offered by the Broadcast Committee of Advertising Practice (BCAP) to advertisers concerning the use of interactive TV advertising in Great Britain. The move is intended to clear up widespread confusion in the industry sparked after DaimlerChrysler AG had a...

  • LOCAL MARKET SPOTLIGHT. Wang, Karissa S. // Electronic Media;1/28/2002, Vol. 21 Issue 4, p9 

    Reports the unique advertisement campaign by WEVV television station on Evansville, Indiana. Design of a creative commercial as a solution of the poor advertisement market; Creation of a Wendy's International Inc. fast food chain campaign; Impact of the popularity of the advertisement on the...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics