TITLE

HITS & MISSES

PUB. DATE
March 2013
SOURCE
Advertising Age;3/4/2013, Vol. 84 Issue 9, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
A chart is presented on events in advertising, marketing and the mass media industry including strong 2012 holiday sales for retail industry firm Gap, the winning of the account of Caesars Interactive Entertainment by the advertising agency Zambesi and declining ratings for the television program "American Idol."
ACCESSION #
85976011

 

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