DuPont backs Teflon with new ads

December 2002
Home Textiles Today;12/2/2002, Vol. 24 Issue 13, p10
Trade Publication
Reports on the launching of a global advertising and branding campaign for the Teflon fabric protector from DuPont Textiles & Interiors company in Wilmington, Delaware. Goal of the campaign; Identification of the multi-media campaign; Basis of the campaign.


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